The main fuel for this revolution was the renowned innovator (metaphorically) Apple Computer Inc. which started the trend of introducing new products which were accepted by the public since they were different and had a whole new idea about them. Often quoted as the dents which have been created in the universe products like Macintosh, iPod, iPhone and iPad have revolutionized the computing industry changing the idea that to be tech-savy a person needed to be geek. Today in the modern world or the era of computing the product line presented to the industry by the Apple Inc. was a different thought on its own. Industry experts declined the ideas of products which had no ideal use for the consumer have today made the consumer demand for them, in a way making market for the product by just its looks, design and simplicity.
This change has been credited to the One man Steven Phil Jobs who founded the Apple Inc. and then later on went ahead with a thought and plan to release the products in the market at the precise time when it gains the popularity and creates a market share of its own products in such a way that even though pricey still the consumer would purchase it. Industry today is in a state that Apple products are the best in line, which was even recently seen in the stock markets as Apple Inc. overtook the oil giant Exon chemicals as the US largest company. Also there was no idea in the telecoms market that the carrier would have to change its way based on the phone the consumer uses so as to support its features (ATnT) with the product iPhone the company not only revolutionized the telecoms domain but also redefined a smart phone altogether.
Apart from the work Apple was doing in the market to introduce new products the decade also saw the rise of firms like Google and Facebook which not only gained market but also slowly became the world gaints taking of the market from IBM and HP to mode different domain the Internet. Google became famous by the policy of Do no Evil and Facebook revolutionized the social networking and brought it to a level such that people now use it for keeping in touch with dear ones.
Emotions, Attraction, Glamor, Status, Knowledge were some of the areas where the new age products aimed at targeting the consumer. Industry changed from products to ideas and now its in a situation that the idea is more valuable than the product itself. Ideas have changed the line of thinking of the current audience and the consumers can no longer be wooed with the charms and methods of the old age line-up products. The new era of computing and devices which were a decade ago not even thought of have now become a need of the people in the day to day lives.
we still remember the days when children used to spend times into books and in libraries to prepare a research project or read about a new technology, today google has revolutionized the digital world in a way that sitting at home in the comfort of the surroundings a person can gather information pertaining to any subject and any topic in the world. obtain data about the latest ongoing researches and the new ideas which are being developed and worked upon. In a way the world together has been shortened and seems just a click or a touch away.
Information is power, in other ways the information age has also seen some of the best and the worst effects of it. Technology is a tool as well as a curse, anti-social elements are now using the Internet to communicate and tracking of the people has furthermore become difficult task. Where we see a wikipedia a free online encyclopedia containing data about anything on the earth, we also see wikileaks which has brought out everything hidden since decades about the governments and the organizations deepest secrets right before the eyes of the common man. today the common man is no longer ignorant about the world, in-fact in many situations is far more well informed than the other non-tech counterparts. These rapid trends but obviously has generated market and business to many entrepreneurs.
with the boon of the new generation of everything we also have a curse because the process of understand and learning has reduced, people in the industry have been replaced by machines, and the average understanding and the effort made to study and analyze things has decreased significantly. It can also be called an age where if a person is not aware of the Internet, then he is regarded as an illiterate. Core branches of engineering, Medicine and even Arts have had the impact of the growing technology industry and the changes in the IT sector is bringing in further changes in all domains. Its now a chain and the series of events lead to different others, which many times are not even predictable.
With the dawn of the new century we have seen the markets crashing and the effects being more adverse than they were before. the small mistakes or the improper government policies just not only impact the single industry or sector anymore, today its effects are seen just anywhere. We have seen the demise of the giants like the Lehman Brothers, Satyam and a numerous more companies which could not have been thought about.
US no longer remains the innovator of the world, the new brains and ideas are not just limited to the west any longer. Technology has brought the world closer and the information age has given power to anyone to become a hero or start another innovation. China, India and other south eastern countries are being recognized as the major market and industry movers. competition has grown further and the time is not about conflict of interest but the competition of the common interest to grow and prosper, as the world today has become a market and the players can come from anyplace, its just a matter of time about who wins the war and who makes the maximum profit.
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